Do not include links to pages with very little traffic in your main navigation.
Put your most important links at the front of the list and least important links in the middle.
Strive to use seven or fewer links in your main navigation.
Users don’t like dropdowns because they have to stop and think about how to use your dropdown and where to click.
Dropdowns can confuse search engines.
Links to important pages often become buried.
It’s much easier for a user to peruse a list of links grouped under headings than to make sense of dropdown options or navigate small links in a header.
Users are far more likely to click on a link if that link is situated within the content area of your site instead of in the header. Promotional links in particular are great candidates for contextual linking.
Concerned that users will have trouble finding things mentioned on your broadcast? Dedicate a page to links mentioned on-air and link to that page in your header.
#5 Use SEO-Friendly Linking Text Rather Than Branding Terms
GTxcel for Broadcast.